ChicBaby is a global online destination for fashion-forward parents wanting the coolest clothes on the planet for their children.
In 2009, founder Ana Cláudia Huzenlaub started an Orkut page selling an upscale selection of baby clothes in her home country of Brazil. Within three years, more than 83,000 parents across South America were following her fashion suggestions.
Today, Ana Cláudia and her husband, Ash are relaunching ChicBaby from London as an international style source offering upscale clothing, shoes, and accessories for kids newborn to seven years, as well as shaking up maternity style. Ana Cláudia and Ash have two sons under the age of 4 that serve as the inspiration for ChicBaby.
Due to the fast growth of our ultimate customer (babies and young children), the parents who buy from ChicBaby.com must completely change thier children’s wardrobes twelve times in seven years. Across our customer base, that is an enormous amount of clothes that no longer fit growing children. As such, we have created the ChicBaby.com Give&Get Program.
With each order that our customers receive, they are provided with a mailing label to reuse our packaging to donate clothes that no longer fit their children. We have partnered with local charities in each of the countries that we service. We reimburse our customers for their donated clothing shipping cost via a ChicBaby.com Store Credit.